Demostack is an innovative SaaS company that transforms the way product demos are created and experienced.
Industry
SaaS
Productivity
Services
Brand Identity
Web Design
Web Development
THE CHALLENGE
Demostack revolutionized traditional product demos by introducing customizable, interactive demo environments that replaced static presentations. We collaborated with Demostack to refine their brand, focusing on the emotional connections that sales representatives seek when telling product stories, rather than merely emphasizing technical features.
THE STRATEGY
Together, we crafted a new mission—"To architect the next generation of product storytelling"—and developed a brand identity that humanizes tech by highlighting the people behind product development and sales. We also redesigned the website to enhance the user experience, positioning Demostack as a pioneer in interactive demos and creating a resource hub for demo creation.
visit website
visit website
the result
We developed a brand that truly embodies the company's spirit, and it quickly became a source of fun for the Demostack team. They fully embraced the new identity, creatively playing, remixing, and building upon an already extensive collection of assets. By moving beyond just technical features, the rebrand positioned Demostack as a leader in engaging and seamless product storytelling. This powerful redesign is now attracting more collaborators than ever before.
